Yvonne is an accredited PR/Corporate Communications Professional with 16 years of experience in corporate communications specialising in crisis communications, reputation management and stakeholder engagement. A skilled practitioner, strategist and advisor, through the Network, she offers a wealth of experience and knowledge spanning high profile public and corporate sectors.
There's no doubt that Yvonne is a confident, inclusive and engaging leader. She has established trusted relationships across a broad stakeholder network throughout the UK, and beyond that she can bring to bear in support of critical projects, managing and developing reputations across sectors including health, police, pharmaceuticals, airlines, defence, civil nuclear and others. This background gives her an unrivalled ‘global perspective' and a strongly developed understanding of the risks and issues related to highly regulated industries and the public attitude towards them.
Her highly developed ability to anticipate events, identify risks and manage complex and contentious issues is underpinned with sensitivity, discretion, intelligence and tact.
She is accomplished with the IRMA approach to risk management; planning and testing crisis communication and business continuity and their effects on a variety of different stakeholders. Significant practice of working at Gold, Silver and Bronze command levels and working at the heart of government crisis machinery with SGORR and COBRa.
With a thorough working knowledge of industry regulations, Yvonne will steer the most complex of projects or progarammes through Acts and Government policies including; the Civil Contingencies Act 2004, Health and Social Care (England and Scotland), RREPIR, Corporate Sustainability, MHRA, Health and Safety Acts, Nuclear Installations Acts, CBRN, COMAH, Lord Advocates Guidelines, Caldicott and Information Governance.
She is proficient in providing issues/crisis/media management policies and procedures, training, coaching and mentoring support.